Two groups of talented students from the University of Reading presented to us their brands and products for a new image of bell ringing
Having had the earlier briefing, both groups had done a huge amount of research and achieved a very accurate insight into the attractions of ringing – and the problems and misconceptions faced.
The groups produced two very different brand names, logos and applications to products as varied as beer mats (complete with beer!) and bracelets. Both were very impressive and clearly demonstrate the value of getting external and expert services into ringing.
John Harrison of the Central Council Public Relations Committee has taken the brand documents to develop a integrated offering to the Exercise – with documents and templates to use along with advice and best practice.
For now, I’d like to share the ‘brand manuals’ from both groups below.
I think this has been an incredibly valuable project to undertake, which has resulted in some fresh and effective ideas for practical application. I look forward to seeing it develop soon!
If you’d like to feed into the future development, please contact John Harrison or the other members of the CC PR Committee.